Pointium - Decentralized Platform for Point Management
Disappointed by corporate loyalty programs that use too many points, they can not use it well. This allows direct damage to users, and loya...
https://campaigncrypto.blogspot.com/2018/04/pointium-decentralized-platform-for.html
Disappointed by corporate loyalty programs that use too many points, they can not use it well. This allows direct damage to users, and loyalty programs are poorly executed & increases liability for businesses. Pointium solves the current problem with block network technology. With the lowest transaction fees and secure way, Pointium inserts points into Pointium tokens (PNT), and provides loyalty programs to users.
About Pointium
The world is full of points and miles. Every company they face runs a loyalty program using points. The market of this point is worth over 300 billion dollars and grows 6% per year. However, that means there are many different types of points because there are many businesses around the world. In desperation, this makes it difficult for customers to manage and utilize their points. Even for businesses, unused points result in lower-than-expected loyalty program performance and increase their debt in a negative way.
Pointium is a blockchain point management platform that addresses these issues. Pointium users can easily integrate and manage Pointium tokens and their points for any company worldwide in Pointium Wallet. Users can also easily exchange their points for the Pointium token, or Pointium token for partner points. In addition, the Pointium Wallet includes a Promotional Feed, which provides users with real-time partner promotions or coupons. This allows Pointium partnerships to reach more customers and to promote more loyalty programs. In addition, at Pointium Store, users can purchase products or services from a partnership.
To provide Pointium users with a fair exchange rate, Pointium operates two economic models. The first is the Pointium Exchange Model. According to the model, the Pointium partnership can determine their own exchange rate to buy / sell and can also set minimum points for exchange. This model allows markets to determine exchange rates, and gives full control partnerships to reduce their points debt. However, this model itself has limits: this could allow Pointium users to experience exchange rate losses. Therefore, the second Pointium aims to provide a more reasonable exchange rate for the user by operating the Promotion Incentive Model. Basically, this is a way to provide users with more promotions from partnerships that actively participate in the exchange. In this way, the partnership seeks to establish a more reasonable exchange rate to promote more loyalty programs. Also, this model makes Pointium partnerships and users more actively participate in Pointium.
Pointium was developed as an ERC-20 token on the Ethereum platform and can utilize blockchain technology. Target Pointium from airlines, hotels, and travel agencies, which is the largest company in the market point, to online shopping malls around the world. With these advantages, Pointium, based on stronger, safer, and more efficient blockchain technology, will lead 300 billion dollars from the world's point market.
Background
- Point and Function
Points and Malls are mostly taken in their economic activities. According to the survey, two-thirds of Americans use point systems from 29 different businesses, on average.
- Market Cap of Points
The market size of the point is estimated at about 90 billion dollars per year in the US alone, and the global point market is worth more than 300 billion dollars. In particular, points and mile systems are the most active in the travel industry.
Problem
- Difficulties of Point Management
Customers are overwhelmed by Too Many System points. For this business, focus on lower-than-expected loyalty program performance. In fact, the survey found only 50% of customers who benefited, and 20 percent of those who never used their previous points.
- Missing Points Every Year
Many companies make expiry dates for points. For example, a company might pay a point to a customer and then assign it to be used for only five years. From the customer's point of view, this method makes the point of disappearing every year without knowing where and how much it is. This missing point leads to unnecessary social and technological costs, and disadvantages to the market economy.
- Loyalty Program Performance is Lower than Expected
Points are the most important factor in loyalty programs. But if people do not use points, it will cause unnecessary costs for the business.
- Increase in Accounts Payable due to Low Utilization
if a company pays 10% of the purchase price in points, the same amount of debt should be accumulated. This system can have a negative effect on the business. If many customers do not spend points, companies will be rated bad by rating agencies and investors as their debt ratios increase. These bad evaluations, in turn, can make the business stock price fall.
- Social Costs due to Low Utilization
Development of expensive points system. Companies must deploy many developers to build point systems, create and maintain servers and databases to manage points.
Solution
This problem can be solved by Pointium by integrating the current point system. Pointium users can manage all their points at once, and redeem unused points for the Pointium token, and redeem their Pointium token for points from other partnerships. Also, Pointium can automatically convert expired points into a Pointium token and prevent those points from disappearing. Pointium provides partnership with the right to set the exchange rate so that they can effectively eliminate their debt and utilize the Pointium Promotion Feed to reach more customers. Pointium effectively solves this problem while providing more promotional opportunities for users and businesses. In particular, Pointium will provide a valuable experience for travelers by targeting airlines and other travel industries.
Project Pointium
Features of Pointium
Pointium is a blockchain-based decentralization solution that solves the problem of current loyalty programs that use points. The main features of Pointium are Pointium Wallet, Pointium Exchange, Promotion Fee, and Pointium Shop.
- Pointium Wallet (Integrated Points Management Platform)
Pointium users can manage all their points through Pointium Wallet. Users can check how many points are left and the expiration date of the points. The Pointium partnership can register their business information and database points in Pointium. Pointium Wallet is a core user interface that utilizes Pointium and will be available both on the Web and on mobile phones.
- Pointium Exchange
Pointium users can redeem their points for Pointium tokens and partnership points. In addition, Pointium Wallet allows users to check the exchange rate between Pointium token and partner points in real time. Minimum points for exchange can also be checked. The exchange rate and the minimum points for exchanges are determined by each of the partnerships.
- Promotional Feed
Pointium may forward promotional information from the partnership to the user through the Promotion feed. Promotional Feed is a real-time communication channel between partnership and users and is a global marketing program offered by Pointium. This allows users to quickly find more special offers and partnerships to offer loyalty programs to more customers.
- Pointium Shop
The Pointium Token can be used to purchase products or services from the Pointium partnership. At Pointium Store, users can purchase partnership products for the Pointium token or point of partnership. Partnerships may upload their products or services and their prices at the Pointium Shop. It provides more channels of purchase with users and partnerships.
Circulation Model of Pointium
- Pointium Exchange Model
The Pointium partnership can determine the exchange rate between the Pointium token and their points. For example, imagine that company A gives you a point that is worth 10% of your purchase (1 point per 10 dollars). When a customer pays 100 dollars, the company gives customers 10 points worth 10 dollars. After payment, corporate debt also increased by 10 dollars. Because points can be used like cash for future payments, it is similar to a 10% discount. Say 1 Pointium token is worth 1 dollar. If the company determines the exchange rate as 1 Pointium token per 1 point, the company can exchange their points without profit or loss. However, assume that the firm determines the exchange rate as 2 Pointium tokens per 1 point. By selling their points for the Pointium token, the company can make a 100% profit and reduce their debt. These profits are transferred to the loss of customers.
- Promotion Incentive Model
Pointium designed the Promotion Incentive Model to allow the company to provide:
(1) a more reasonable exchange rate
(2) is more active.
The rationale is as follows. The Pointium partnership can reach more users in the Promotional Feed because partnerships set their higher point prices and more active partner exchanges. On the other hand, if the partnership sets the price of the points too low and the exchange volume deviates to zero, the probability of partnership to reach the customer will be near zero. To apply this idea, Pointium developed a simple formula :
Exchanged Points Ratio (EPR) is the ratio of how many newly issued points are exchanged across all users from a special partnership within a month. This EPR will be used to get the possibility of reaching customers for partnership next month. The possibility posted in the Campaign Feed for partnership is calculated with the Points Ratio Exchanging partnerships divided by the number of EPRs in all partnerships.
Advantages of Pointium
Block-Chain Technology
- Improved Security from Hackers : As a blockchain-based app, Pointium is superior to traditional systems in terms of security from outside hacking.
- Trustworthy of Transactions : The exchange process at Pointium is continued by proof of employment or proof of shares on the Ehtereum platform.
- Transaction Transparency : All transaction records can be found in Etherscan. If a criminal exploits a Pointium token exchange, the Team and the Pointium Community can find it and cause trouble. This will result in a permanent record of the transaction and make it very risky to try the malicious behavior itself.
Easy and Accessible UX / UI for Users and Partnerships
- Accessibility through Pointium Wallet : Pointium plans to develop Pointium Wallet in both Web and Mobile applications. by installing the Pointium Wallet Application on the user's smartphone, they can manage points and Pointium in real time and receive promotional partnership information.
- Enforceability through the Open API : Companies that want to partner with Pointium can easily add Pointium to their services via the Pointium Application Programming Interface (API). The Pointium API will be discussed with the Pointium Team and Community with some use cases attached.
Comparison with Competitors
- Projects like Pointium have succeeded in building their business. they introduce one of his named Points, and compare how Pointium differs from Points and why Pointium is superior to Points.
Token Information
- Name : Pointium
- Token : PNT
- Price : 1 ETH = 85,000 PNT
- Platform : Ethereum
- Soft cap : 5,000,000 PNT
- Total Supply : 1,600,000,000 PNT
Hard Cap : 240,000,000 PNT
1st Period : April 1, 2018 (13:00 UTC) ~ April 15, 2018 (13:00 UTC)
1st Conversion Rate : 1 ETH = 110,500 PNT (30% Bonus)
2nd Period : April 15, 2018 (13:00 UTC) ~ April 29, 2018 (13:00 UTC)
2nd Conversion Rate : 1 ETH = 102,000 PNT (20% Bonus)
Crowd-Sale
Hard Cap : 560,000,000 PNT
1st Period : May 1, 2018 (13:00 UTC) ~ May 15, 2018 (13:00 UTC)
1st Conversion Rate : 1 ETH = 93,500 PNT (10% Bonus)
2nd Period : May 15, 2018 (13:00 UTC) ~ May 29, 2018 (13:00 UTC)
2nd Conversion Rate : 1 ETH = 85,000 PNT (No Bonus)
Roadmap
1–2nd quarters, 2018
- Pointium Public Marketing
- Pre-sale and Crowd-sale
- KYC (Know Your Customer) and AML (Anti-Money Laundering)
- Exchange Listing
- Pointium Wallet Web and Open API Development
- Pointium Mobile Wallet Development
- Marketing for travel agencies and airlines
- Pointium Mobile Wallet Release
- Pointium Web Wallet Release
- Partnership and MOU with related businesses such as airlines and travel agencies.
- Pointium Mass Marketing for general users
- Gathering the users of Pointium Community
- Targeting for the related businesses of North America (i.e., U.S. and Canada) and
- Asia (e.g., China, South Korea, and Japan)
- Targeting for an online shopping mall.
- Worldwide Partnership Expansion
The Team
For more information, you can visit LINK below :
Website : https://www.pointium.org/
ANN : https://bitcointalk.org/index.php?topic=3129448.0
Telegram : https://t.me/pointium
Twitter : https://twitter.com/POINTIUM_ICO
Whitepaper : https://docs.wixstatic.com/ugd/573622_a75d820df16f45ae9d6df45b61c8586a.pdf
Bounty : https://bitcointalk.org/index.php?topic=3160226.0
Article by :
username : chong_ali
Profile Link : https://bitcointalk.org/index.php?action=profile;u=1360386
